Freelance Content Marketing
August 2022 – January 2024
Key Clients:
- Scuba Travel Ventures
- FortuneBuilders
- Dive California
Scuba Travel Ventures
I wrote two brand journalism pieces for my family’s company, a travel agency that caters to the scuba diving industry.
The company wanted their clients to book more trips to Asia, but faced challenges because:
- Americans don’t get much vacation time so they have more difficulty traveling to Asia.
- Americans often have misconceptions about Asian / Islamic culture.
- Dive destinations in Asia can be fairly expensive and require a bit more marketing heft.
I wrote two journalism-style articles to introduce clients to Malaysia and Indonesia, which we felt were perfect “gateway” destinations for reluctant dive travelers.
I also shot and edited a video for the company (with minimal production resources) to promote one of their Caribbean destinations.
FortuneBuilders
I wrote SEO-driven content for FortuneBuilders, a company that sells a real estate investment course. Working with a great team of SEO specialists and content editors, we were able to achieve high SERP rankings for extremely competitive keywords, often outranking juggernaut competitors such as NerdWallet and Investopedia.
Rankings recorded January 2023.
Dive California
I love the ocean, so I leapt at the opportunity to help a local dive shop overhaul their website.
I wrote new landing pages and blog content for the website, focusing on SEO-driven content to increase brand visibility and generate leads. The new website launched in January 2022 and the organic traffic significantly increased.
When I joined the project, the website had no keywords ranking in the Top 10.
In the new content strategy, I targeted the following keywords and captured Top 10 SERP rankings for all of them:
Rankings recorded January 2023.